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One of the things about publishing content online is that you really have to stay on top of it. You’ve got to be putting stuff out there consistently for people to remember who you are, and you need people to remember you and your site if you’re going to make any money at all!
Blogging is a great way to build your brand, make money from ad space, or indirectly promote other paid products. You can jump in and blog as and when you feel like it, but things tend to go better when you make a plan. This is certainly true for me – there are times when I just wing it, and things go OK, and then there are times when I plan more carefully and things really come together – all the content I put out there works in harmony to grow my business!
I spend a lot of time planning content every month, and I recently decided that I needed to kick this blog into gear to work with everything else I’m doing. I realised that there was also an important lesson to share, though, which is why I’m putting together a short training series of blog posts and emails on planning your content strategy! Today I thought I’d introduce the whole concept.
What is a Blogging Content Strategy?
Coming up with a blogging content strategy isn’t just about coming up with post ideas in advance and then fitting them into your calendar. It’s about starting from the beginning, thinking about who you’re writing for, why you are writing, how best to convey your message and how to promote everything you’re doing. That’s what will tie everything together nicely so that everything you put out works together.
Don’t worry if that sounds overwhelming! I’m going to break everything down step by step, and provide you with useful free tools, to make everything a lot easier.
Here’s Why You Need a Content Strategy
If you’re not yet convinced that you need to work out a content strategy for your blog then here are a few important reasons:
- You’ll Publish More: I’ll be honest with you here, you only need to take a look at this blog to see I haven’t always been consistent. But when I take time to plan a real content strategy, I always publish more than I would have otherwise. And more posts published means more chances to reach out to my subscribers and boost my brand.
- You Can Prepare for Unexpected Writer’s Block: All of us suffer writer’s block from time to time, and having a blog content strategy in place will help you come up with good post ideas when you need them. And, if everything else fails, it also means you’ll be ahead of schedule so you can afford to take a few day’s off to rekindle your blogging fire.
- You’ll Make More Money: If you have an active blog content strategy, this will tie in with any promotions you’re doing. Everything can feed into your paid products to help make sure you make more money.
Over to you: do you have a content marketing plan? Is there anything you specifically want me to cover in this series? Let me know in the comments!
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