Why You Need a Content Strategy for Your Blog (New FREE Content Marketing Training Series)


One of the things about publishing content online is that you really have to stay on top of it. You’ve got to be putting stuff out there consistently for people to remember who you are, and you need people to remember you and your site if you’re going to make any money at all!


Blogging is a great way to build your brand, make money from ad space, or indirectly promote other paid products. You can jump in and blog as and when you feel like it, but things tend to go better when you make a plan. This is certainly true for me – there are times when I just wing it, and things go OK, and then there are times when I plan more carefully and things really come together – all the content I put out there works in harmony to grow my business!

I spend a lot of time planning content every month, and I recently decided that I needed to kick this blog into gear to work with everything else I’m doing. I realised that there was also an important lesson to share, though, which is why I’m putting together a short training series of blog posts and emails on planning your content strategy! Today I thought I’d introduce the whole concept.

What is a Blogging Content Strategy?

Coming up with a blogging content strategy isn’t just about coming up with post ideas in advance and then fitting them into your calendar. It’s about starting from the beginning, thinking about who you’re writing for, why you are writing, how best to convey your message and how to promote everything you’re doing. That’s what will tie everything together nicely so that everything you put out works together.

Don’t worry if that sounds overwhelming! I’m going to break everything down step by step, and provide you with useful free tools, to make everything a lot easier.

Here’s Why You Need a Content Strategy

If you’re not yet convinced that you need to work out a content strategy for your blog then here are a few important reasons:

  • You’ll Publish More: I’ll be honest with you here, you only need to take a look at this blog to see I haven’t always been consistent. But when I take time to plan a real content strategy, I always publish more than I would have otherwise. And more posts published means more chances to reach out to my subscribers and boost my brand.
  • You Can Prepare for Unexpected Writer’s Block: All of us suffer writer’s block from time to time, and having a blog content strategy in place will help you come up with good post ideas when you need them. And, if everything else fails, it also means you’ll be ahead of schedule so you can afford to take a few day’s off to rekindle your blogging fire.
  • You’ll Make More Money: If you have an active blog content strategy, this will tie in with any promotions you’re doing. Everything can feed into your paid products to help make sure you make more money.

Over to you: do you have a content marketing plan? Is there anything you specifically want me to cover in this series? Let me know in the comments!


Don’t forget to follow me on Facebook for extra daily content marketing tips and inspiration!


Ruth has been creating online content since 2008, and selling done-for-you content packs since 2010. Her aim is to help you work smarter, NOT harder!

21 thoughts on “Why You Need a Content Strategy for Your Blog (New FREE Content Marketing Training Series)

  1. Tamala says:

    Great tips on why a content strategy is so beneficial. I look forward to your October posts on this theme…. I’m sure I could learn lots! I’m also working on building up my blog… so cheers to our success. Visiting from the Article Writing Group.

    • Ruth says:

      Thanks Tamala, I’m hoping I can make the steps quick and easy to complete while also working on your other projects, like the article challenge!

  2. Avery Wilmer says:

    This sounds like fun, Ruth! I signed up for your list. My goal over the next two or three weeks is to get ahead in my content writing. With the holidays coming up in just a few short weeks, I want to be sure that I can spend extra time with my loved ones.

    • Ruth says:

      Avery – That is a really good point about getting ahead for the holidays! I hadn’t thought about that but it’s a very important point!

  3. Lily-Ann MacDonald says:

    Hi, Ruth …

    I’ve signed up for your 21 Smart Ideas … I’ll be watching for them over the next few weeks. You’ve raised some really good points in your article, and I think I will start planning my writing similar to what you suggest. Right now, I just do whatever comes to mind.

    Thanks for your insights …


    • Ruth says:

      Lilly-Ann – Hope you like the tips and look out for my emails where I’ll go over in more detail what I’ve mentioned here.

  4. Tamsin says:

    I so need to do this! I’m winging it far too much at the moment, and when you’re still a beginner, it’s not a good idea 🙂 And I like order so don’t know why I haven’t knuckled down and planned my content more. Looking forward to what you’ve got to offer in the coming weeks, Ruth!

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  6. Jessica B. Woods says:

    This is such great advice…I know that when I make the time to plan my own content I seem to be much more efficient. This is true when I write for others, too…a little forward planning goes a long way!

    • Ruth says:

      Jessica – I am definitely more efficient when I plan too, even though I often put it off because I think I “don’t have time”!

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  8. Rod says:

    Like many I wrack my brain thinking of new content for my blog that will be useful and offer value to any ready, but putting it as ‘content strategy’, puts a whole new light on it that makes complete sense.

    Many thanks for this information Ruth. When are you going to bring back the electronics amazon service 🙂

  9. Sara says:

    I often create series on topics my clients want to learn about. I’ve used editorial calendars in the past but this year it’s really all about writing what my clients want.

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