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So far we’ve thought a lot about our customers – who exactly they are and what they might want to see from you. But you can’t ignore your own purpose either.
I have run a few blogs over time and made a lot of mistakes. One was not having a clearly defined purpose for everything I was writing. It’s easy to think you have a real purpose in mind, but when you dig deeper you might find that you don’t! Figuring out your purpose can pull everything together and make sure your writing pays off.
Here are some examples of what your purpose might be:
- To sell products through your affiliate link,
- To grow your email list,
- To sell more of your signature product,
- To build your brand,
- To network,
- To support a YouTube channel and ultimately build up your subscribers there,
- To promote seminars and courses.
There are lots of reasons why you might be blogging, so try to articulate what yours is. Remember, your purpose will change with time, so simply write down what your goal is right now. Then, every time you produce a new piece of content, ask yourself two questions: “will it appeal to your target audience?” and “does it help you reach your end goal?”
There may be times when you want to do something for fun, something that doesn’t fit with your end goal. But almost all of your content should serve a purpose for your business, otherwise you’re wasting your time!
Your Homework: Get crystal clear about your purpose and write it down! And leave a comment below whether you think you’ve been blogging without a purpose now or in the past. I definitely have!
Today’s task is super-easy, so there’s no excuse for not doing it! And look out for the next post on Thursday as I’ll be giving you some useful tools and tips for brainstorming content ideas.
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