Will Your Content Ever Be Good Enough?

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For the last few weeks I have been working on a new website in a niche I’m passionate about, but one that is focused on a different type of content than I’m used to creating. It’s started to make me feel pretty nervous, uncomfortable, and frankly that I’ll never be “good enough” to succeed. Who else ever feels that way in online business?

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The niche I’m moving into is very heavily focused on photography. Although I have an interest in photography, I am very much a beginner. Looking around at all the blogs in similar niches to mine, I started to feel very frustrated and like mine would just look awful in comparison!

Side note, I most definitely did not take the photo I’m using for this post 😉

The same applies to all other types of content online: blog posts, eBooks, videos, podcasts and so on.

I haven’t even started my new website (which is why I’m not ready to share it) and yet I am already feeling down about it and ready to give up on the idea!

But then I remembered I did feel this way when I first starting writing online, it’s just that enough time has passed – and enough words have been written – for me to forget about it.

And the truth is that I’m far from perfect. There’s always more to learn, and I’ve neglected this particular blog for way too long. But has that held me back from running a very successful business? No it hasn’t! In fact, I’ve now been making a living online for 8.5 years, so it can’t be that bad!

This has become a bit of a rambling post, but here are the key things to remember:

  1. You’re never going to get “good” unless you practice.
  2. Even “not good enough” is still good if it means you get to share your knowledge, experience or ideas with people who will find them useful, entertaining or inspirational.
  3. Those perfect blogs you’re comparing yourself to? They probably weren’t that great when they started either, but it didn’t hold them back!
  4. Just start – stop coming up with excuses.

This post was really a pep talk for myself, but I hope you get something from it too!

Let me know in the comments below if you’ve been making excuses or, on the flip side, let me know how you’ve improved after “just starting”!



Ruth has been creating online content since 2008, and selling done-for-you content packs since 2010. Her aim is to help you work smarter, NOT harder!

14 thoughts on “Will Your Content Ever Be Good Enough?

  1. Jessica B. Woods says:

    I know that a lot of people can relate to this…me especially. I’ve been struggling with not feeling good enough because I haven’t been as successful as I’d like. I’ve really only been writing online for three years, and trying IM for less than that. I forget that many of the people I follow have been doing this for much longer!

    I think we need to be a little kinder to ourselves…you’ve been quite successful with everything else you’ve done, I’m certain you’ll do really well with this, too!

    • Ruth says:

      True, we also judge how good we are by the “success” we’ve achieved. And there are many different definitions of success!

  2. Bob Marconi says:

    I never have ‘A’ doubt, about anything – I have lots of them!

    As an April Fool Baby I was born with them infused into my psyche. But hey, that’s what makes me me…and I wouldn’t change it. At least I don’t think I would. Hmmm, maybe tomorrow…

    My website is new and definitely a work in progress – Like Me 🙂

    Enjoy your day

    • Ruth says:

      Yes I certainly know the feeling of doubt being a part of who you are! But it does feel good when you do things in spite of the doubts! Good luck with the new site 🙂

  3. dlynn says:

    When I feel inadequate or stressed about my “self-employment” I go back to basics.

    Why did I make the Decision to do this (whatever “this is”…)?

    Until I re-evaluate my Decision, I can’t move forward. Sometimes it means I move
    away from my Decision and sometimes I get more clarity and move forward.

    On a personal note … the first couple years of marriage cause us to change in ways we
    hadn’t anticipated. It’s natural. You have someone else to consider plus, you are adapting
    to losing and gaining a piece of who you are and who you will be. I wish someone had of
    explained that to me many years ago 🙂

    p.s. Relax, it’s all perfect 🙂 What really matters is that you are doing it …

  4. Rosie Cottis says:

    Thanks Ruth, this was a great post! I am just branching out into fiction writing and it is scary! – not so much the writing, but the publishing – self-exposure in a very different way from writing articles or emails. I can definitely relate and have to keep reminding myself it doesn’t have to be perfect (if there is such a thing) or please everybody (not even possible). 🙂

    • Ruth says:

      True – even as I have been reading more fiction books lately I think quite a bit about how some reviews are glowing and other people hate it – everyone’s different. That must be very hard to deal with as a fiction writer, but necessary to get past!

  5. Chef William Chaney says:

    I know I got there more times than I care to admit. With three blogs I can get down on myself pretty easily. Doubt comes in because I have so much to share but I have not be able to focus it into just one of those blogs so that I can give it the attention it should have. Now that we live full time in Mexico I need to narrow it down to one blog however with self doubt it is hard to choose the one to keep. With me it’s not about being good enough, it’s about spreading my self to thin and trying to focus on too many subjects to do the proper justice to any one of them.

    • Ruth says:

      I can so relate to that feeling of doubting yourself when trying to cut down on what you’re doing! Believe it or not, this is why I have taken about a YEAR to finally figure out my next project. Crazy! It’s definitely smart to consider things carefully so you’re not stretched too thin, though.

  6. Lisa says:

    I can totally relate to these feelings! Isn’t it funny what we do to ourselves LOL!? I finally decided to follow my heart in business and it’s been a terrifying yet an incredible journey so far.

    Part of me wants to run back to my comfort zone and part of me wants to keep going. I feel the pull almost every single day! I’ve been taking it one day at a time and really focusing on what my heart and gut says to do.

    It seems like things start to fall into place as you do the thing you are scared to do. I don’t know why it seems to work that way, but that’s been my experience. I can’t wait to see your new project…so push past all the limiting beliefs and go for it! 🙂

    • Ruth says:

      Thanks Lisa. I love seeing what you’re doing in your biz to follow your heart! This is exactly the direction I am aiming for too. Gonna take time but it’ll be so worth it!

  7. Edie says:

    I’ve felt like that for most of my online work life. I see so many people get ahead and achieve success while I feel like I’m still struggling to even make it at all online. Very frustrating after all these years.

    Once in a while, I’ve found that someone who I thought was much farther along wasn’t at all – they just sounded and acted stronger and more positive about what they were doing. Sometimes we are our own worse enemy when it comes to success, or what we see as being successful.

    • Ruth says:

      I have also been caught up in comparisons to others, and it really doesn’t serve anybody. Everyone has different circumstances behind the surface, and even different levels of experience or struggles that we haven’t even seen. And, yes, lots of people also make things out to be bigger and better than they really are!

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