How to Build Your Email List Using PLR


We’ve all heard the saying, “the money’s in the list” and it’s absolutely true. Website visitors come and go, but subscribers to your mailing list are people you can contact over and over again. Growing your list takes time and effort, but you can make it a whole lot easier by using PLR in a variety of ways!



I highly recommend you start building your list as soon as possible. If I were starting a brand new blog, I would start collecting email addresses from the very first blog post. And if you have no email list yet, I highly recommend you start growing it before releasing any paid product.

You don’t have to have everything in place to get started, you don’t have to know exactly what you’ll email your subscribers yet – but you will kick yourself in the future if you don’t start now!

Although it costs money to sign up to an email marketing service, it will pay for itself once you start building that list and making more sales. I’ve included a few options for autoresponder services below to suit different budgets.


If you haven’t signed up to one yet, I really want you to seriously consider doing so today. Here are a few different options:

Aweber – This is what I used to get started – they offer a $1 trial to give you some time to get the most out of it.

MailChimp – This is another service I use for a non-profit organization I help out with. We use this because it is free, but bear in mind that you won’t be able to send affiliate offers on the free plan. It might be a good option to grow your list on a tight budget, though!

ConvertKit – This is what I now use. It’s more advanced, because it helps me automate my lists better and send specific subscribers specific emails of what they really want. I love this and highly recommend it, plus it’s super easy to use!


The best way to grow your list is to offer your subscribers freebies. Your visitors probably already get too many emails every single day, so you need to offer them value if they’re going to sign up for even more.

The freebie should be something that really helps them in some way. Your blog posts will be helpful, of course, but your freebie will take this even further. The ideas below should help you think of something related to your own niche.

The Best Type of Freebie – Content Upgrades

I keep hearing about “content upgrades” all over the internet. Basically this is a new type of list building that means including very small, but very targeted, freebies with some of your best blog posts.

For example, you might have a really useful blog post all about stocking your kitchen with the healthiest superfoods. You could then offer an “upgrade” to that blog post that your readers have to sign up to your email list to get. The upgrade could be a downloadable shopping list of those superfoods.

So the idea is that you offer some useful content in your blog post, but that your reader has to subscribe to get that little bit extra to help them use it better.

This is a great way to build your list because it means you get very targeted subscribers who are interested in specific topics. It also works well with PLR elements such as checklists and worksheets.


There’s no excuse not to start building your list when you’ve already got PLR to use as a shortcut! Here are 7 ideas to get you started…

  • Offer a PLR report as a valuable free gift with opt-in. This is the classic list-building method, but in some niches you may find that other kinds of freebies work better.
  • Go beyond the basic free eBook or report and use other PLR elements: checklists, worksheets, workbooks, resource guides, top niche tools etc. These all work well because they are actionable and easy to digest – yet still valuable to your readers!
  • Repeat these gifts many times over in the form of content upgrades. The more free gifts (and content upgrades) you have out there, the faster you’ll grow your list. Don’t just stop at one freebie. You can offer a variety of gifts, on different blog posts, to better target your subscribers and get more people on your list.
  • Use PLR as a foundation for different formats – you could take an article and turn it into a video, or turn a report into a video series. You can also record audio versions of reports. A plain report might not seem that valuable to your readers, but when you turn it into a video series it suddenly seems incredibly generous!
  • Create a free membership site filled with quality PLR content. A free membership site is a very easy way to get people onto your list. They have to register for the membership to get all the valuable content, so you’ll be able to contact them over and over again.
  • Create an email eCourse to teach your readers something useful about the niche. These still work very well for list building. Many PLR packs now come with eCourses included, though you can also simply repurpose a report or eBook into an eCourse.
  • Run a free webinar or teleseminar based on a PLR product. Free events like this can attract a lot of new subscribers and you can create your script from PLR content. Just create a subscription form that requires the user to register and then you can deliver the webinar or teleseminar information on the thank you page.

List building is much easier when you have the core content components all ready to go. By using PLR, you can set things up quickly and then spend more of your time promoting your offers and growing your list more quickly.



Ruth has been creating online content since 2008, and selling done-for-you content packs since 2010. Her aim is to help you work smarter, NOT harder!

4 thoughts on “How to Build Your Email List Using PLR

  1. Peter says:

    Hi Ruth,

    Thank you for this Ruth.

    I totally agree that building a list “straight from the off”, is very important. Time should be put aside to develop the list on a daily basis, as it should probably be your top priority. There is no point in producing products to sell unless you have a list to “sell” to.


  2. Nerine says:

    I’m just starting out with creating colouring books to put on amazon and although I may not have sold many books as yet, one thing I did do was start building a list. I offer a FREE colouring book in return for a name and email address and it’s working great for me so far!

    Great tips here Ruth, thanks for sharing with us 🙂

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